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SEO OPTIMIZATION
The importance of SEO on your website
Search engine optimization is something that sounds relatively easy to achieve. You pick a few keywords and that’s it, your site is optimized for SEO, right? Well, it’s not, and while many people understand the basic principles of SEO, a lot has changed in the last few years about how to achieve organic positioning.
What can I do to improve the SEO of my website?
The first thing is to understand that there are three types of SEO and it is worth making a list to check, adjust and/or add the following elements:
Off-Page SEO
The most complex of all, helps to strengthen the influence and relationship that your website has with other sites. It includes the strategies and techniques that should be used to build the reputation and authority of a site, these factors help search engines to know which website should be an ideal result for when someone is performing a certain search because it comes from a trusted source.
Technical SEO
Technical SEO helps the search engines read the site completely so that they can understand the site and its architecture, it also helps to provide a good experience to the user that navigates within our website and this also tells the search engines that our site is of quality.
Off-Page SEO
Marks and devious Semikoli but the Little Blind Text didn’t listen. She packed her seven versalia, put her initial into the belt and made herself on the way.
Most of the actions that boost off-site SEO are related to high quality backlinks. A high volume of links pointing to your site from other authoritative websites helps your site become a valuable and relevant page. For this to happen you must have an inbound link building strategy and a plan to invite well-known people to write on your site or invite them to point to content on your page.
To be visible on Google
Two really telling figures in this regard: more than 30% of clicks go to the first organic Google result, while 95% of users never go beyond the first page of results.
If a business wants to be visible to its customers in the online environment, it needs to appear at the top of the search engine rankings. This is the main reason why SEO has become a basic ingredient for the success of any business on the Internet.
Visibility is what companies that invest in SEO pursue. However, this is not the only advantage of organic SEO; it brings other benefits such as credibility. When Google assesses that a company’s website is relevant and worthy of appearing among the first results, it reflects in the consumer’s mind the idea that the business is trustworthy. In this way, users are more predisposed to place their trust, and with it their money, in a company that is positioned in Google.
